Refreshing a beloved fruit brand

Vision Global Group LLC is proud to represent one of the most trusted names in lemons and limes. Our Mr. Squeeze brand continues to be the go-to choice, but we felt that it was time to breathe some new life into the look. Starting with our logo and brand characters.

Rolling out the new look

In the coming months, fruit retailers will start to showcase the new Mr. Squeeze packaging. It’s sure to connect with existing consumers and catch the eye of a few new ones. The Vision Global Group Team is excited to premier it at the IPFA show and so far the reaction to the new look has been very positive.